What is SMS Marketing?

Short message service (SMS) marketing is a form of marketing that businesses use to send promotions to customers via text messages. In other words, SMS marketing is the same thing as text marketing.

Like email marketing, SMS marketing is opt-in, which means customers need to sign up for it. However, unlike email marketing, SMS messages are much shorter (and more likely to be engaged with sooner than emails more on that later).

Short message service (SMS) marketing is a form of marketing that businesses use to send promotions to customers via text messages. In other words, SMS marketing is the same thing as text marketing. Like email marketing, SMS marketing is opt-in, which means customers need to sign up for it.

SMS marketing is a form of consent-based communication for you to engage your contacts through text messages sent directly to their mobile phones.

First, your contacts opt in and give you explicit permission to send text messages to the mobile number they provide. Then you're able to create and send SMS messages that include information or a call-to-action. Your contacts can't respond directly to you through the SMS message, but you can provide them with a URL to click to get them to more targeted information.

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